Farming your Listing On the InternetNovember 16, 2012
Internet Marketing has become an integral parts of selling your home. The proper combination of SEO, Social Media, and blogging promote your home virtually and introduce it to the larger market searching for homes. The relationship between these three items can be easily explained in the older concept of “farming.” Farming is like networking and referrals. Traditional farming techniques include distributing brochures to your neighbors and holding open houses. Similarly, in internet marketing, interacting on a community level includes introduction of your property on social media, blog, and submitting to search engines through SEO. A listing can be propelled through these modes of marketing and appear in home buyer searches that are relevant.
In order to virtually introduce your market to the internet community, your realtor should first highlight your property on a blog or create a postlet or craigslist posting. Next, the property should be promoted on Twitter and Facebook to their followers and friends, who could entail fellow brokers or past buyers. Behind the scenes, Search Engine Optimization or search engine submission, will put your property to the top of an internet search. Social Media gives buyers, brokers, peers, and the internet community a chance to interact with your listing, and the content connects buyers personally by providing information that they need or find interesting. These techniques when used alone are effective, however when used in concert, the web traffic or community interaction becomes magnified. One advantage of using internet marketing campaigns for your property is that they are measurable. Unlike hand distributed fliers that once they go out, you have no way of knowing if they reached the right audience, the increases in web traffic is measurable through analytics. If you are looking to list your home, contact either Peter Barkin or Mark Gilman today to discuss our marketing strategies for sellers!